How to Make Signs Part 4 - Calculating the Area of Lettering

In this section, Part 4 of this series, we’ll start by looking at more precise calculations for determining the area needed for a sign or banner.

Personally, I am not a big fan of algebra, but sometimes the easiest way to calculate what the Area of a sign (Asign) is by using one, especially if someone else has already done the work to come up with it, which, in our case, the USSC has already done for us.

The only part of the equation that is left out is the negative space calculation, which is fixed at a 40/60 ratio with the copy area, or Copy Area x 1.5. Note that number rounding – which I do frequently – will yield a slight variance in copy area/negative space.

To read more of this and view image presentations about this, go here: https://www.visigraph.com/signs/part-4-the-science-of-outdoor-signs-banners/.

For the final part of this series, read this.