Part 5 will specifically deal with parallel signs. All of the topics relate back to the issue of your sign being seen, so color is important, and so is the size, how fast traffic passes your business, and how much time a driver has to view your sign.
It is not difficult to imagine that parallel signs are more difficult to see than are perpendicular signs, as they’re not jumping out in front of you like the perpendicular signs do. However, imagination is worth only so much, so the USSC (United States Sign Council) set out to make scientific formulas and equations that would give us a mathematical model to work with.
It is often virtually impossible to see some signs because of their orientation, especially at longer distances, at higher speeds, and with multiple lanes of traffic.
Hit this to continue viewing this discussion. If you missed reading part 1, go here.
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