How to Make Signs Part 2 - Calculating the Best Letter Size

As stated in part one of this series, I am borrowing heavily from the USSC publication “Sign Legibility Rules of Thumb” in order to show you, dear reader, that you just can’t slap up a cheap, poorly designed sign and expect the world to beat a path to your business’ door.

If this were the case, the big corporations would not have huge signs with huge letters beckoning you from three counties away. They do it for a reason, and this article will continue to elucidate to you why it is important to have your outdoor business signs and banners professionally designed by designers who actually understand the “rules” of color, distances, contrast, and size.

The USSC has developed a “Legibility Index” (LI) which is a number value which represents the distance (in feet) that a letter can be read...

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For Part 3, click this.