How to Make Signs Part 3 - Measuring the Copy Area

As we have talked about in parts one and two in this article, just throwing a banner up on a wall or a sign on a pole could be some of the worst money you’ll ever waste if you don’t have a “scientific” method for determining the size of letters, negative space, and viewing distance for your sign, coupled with the reaction time an ordinary driver will have when they view your sign at 35 mph – give or take.

In this article, we’ll talk about copy area in combination with negative space to give your potential customer the best chance of reading your business advertising banners or main identification signage.

The copy area of any banner or sign is the area of that sign covered by lettering, including the space between the letters, but not between lines of copy....

Full article can be viewed at https://www.visigraph.com/signs/part-3-the-science-of-outdoor-signs-banners/

For Part 4, click this.